The Berkeley Seal - Your Identity Toolkit - University of California ...
WEBUC Berkeley’s seal is derived from the University of California’s official seal. It is an important part of our heritage and reinforces our legacy of leadership. We recommend using it in advancement communications when you prefer a more official university appearance.
Icons & secondary marks - UC Berkeley Brand
WEBThe seal The UC Berkeley seal is an important part of our heritage and reinforces our legacy of leadership. For communications that connote prestige and excellence in academic and research contexts, the seal may be used as a supporting element and/or super graphic.
Seal | Brand Guidelines - University of California
WEBThe unofficial seal of the University of California contains the words "The University of California" and can only be used with permission from UCOP Marketing Communications. Using the seal. The primary identifier of the university for marketing, public outreach and awareness-building is the UC wordmark, not the seal.
Logos - UC Berkeley Brand
WEBUC Berkeley logo (academic identity) The UC Berkeley logo is our name set in a customized serif typeface that draws inspiration from the original metal version of the typeface and other Goudy works.
FAQ - UC Berkeley Brand
WEBFrequently asked questions. Below are some frequently asked questions about the UC Berkeley brand refresh. If you have a question that is not answered here, please contact us at brand@berkeley.edu. What is the purpose of the UC Berkeley brand refresh? Why was the brand refresh rollout out in phases? When will the changes rollout to other units?
Wordmark - Your Identity Toolkit - University of California, Berkeley
WEBThe key components of the Berkeley identity — the wordmark and the seal — should always be handled with consistency to ensure the integrity of the brand. These guidelines will help you apply these elements correctly.
Use of Name Policy | Business Contracts and Brand Protection
WEBThe University of California ("University") name and seal and the Berkeley campus' ("Campus") name and seal represent excellence in all areas-teaching, research, and public service. The names and seals have a unique value, and are afforded special protection by state law and University policy.
Your Identity Toolkit
WEBIt focuses on tradition and UC Berkeley’s storied history, while still remaining contemporary, forward-thinking, and relevant; advancement collateral emphasizes sophisticated color schemes, elegant typography, and the quiet gravitas of our seal.
University Name, Seals and Trademarks | Compliance Services
WEBUniversity Name, Seals and Trademarks. The Chancellor has delegated the authority for the use of the UC Berkeley name and Berkeley seal to the Vice Chancellors, with respect to their areas of jurisdiction.
University References - Your Identity Toolkit
WEBUniversity Seal and Signature. Find guidelines for use of the university seal, graphic treatment of the signature University of California, Berkeley, copies of the seal, type style and PMS color guidelines, and other useful resources at brand.berkeley.edu.
Skip to content