WEBLearn how audience addressability is evolving in the digital advertising industry and what opportunities and challenges it presents. This report by PubMatic explores the current state and future of audience addressability, and how publishers and advertisers can prepare for post-cookie world.
The Present and the Future of Audience Addressability
WEBFeb 18, 2021 — The web page does not contain any information related to addressability meridian. It is a deep dive into the present and future of audience addressability in digital advertising, covering topics such as third-party cookies, cohorts, and universal identifiers.
How Do We Ensure The Future Of Digital News Funding?
WEBAug 22, 2024 — In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this feature article, featuring insight from the BBC’s John Williams.. Cast your mind back to a time before Linda Yaccarino appeared on video ...
The Future of Indie Gaming: Q&A with Luke Keighran; Merge Games
WEBAug 5, 2021 — Following its acquisition by Swedish developer-publisher Zordix earlier in 2021, ExchangeWire speaks to Luke Keighran, Managing Director of Merge Games, to discuss the future of indie gaming.. How will the acquisition by Zordix bolster Merge Games’ portfolio, via both investment and organic growth? We've been running Merge Games independently for 11 years now, extremely successfully and ...
What is SPO & Why is Everybody Talking About It?
WEBJul 17, 2017 — If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it; if you work for an SSP, you will be responding to RFPs about it; if you are a publisher, you are asking what impact this is going to have on increasing yields and fill.
Does the Ad Industry Take Sustainability Seriously?
WEBApr 22, 2024 — In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it prioritise profits or planet? On Earth Day, we delve into this critical question, probing the ...
Apollo Funds Complete Acquisition of Yahoo - ExchangeWire.com
WEBSep 6, 2021 — The web page reports that Apollo Funds have completed the acquisition of Yahoo, a global technology and media company, from Verizon. It does not contain any information about fefos, a possible misspelling of fiefos, a type of online advertising.
Didomi Acquires Agnostik - ExchangeWire.com
WEBJan 14, 2022 — Didomi, a French scale-up that develops globally-adopted software solutions to manage user consent and preferences, is announcing the acquisition of Agnostik, a privacy tech start-up which allows organisations to ensure high data privacy practices.By doing so, Didomi is strengthening its compliance offering, helping companies who seek to thrive in a complex digital ecosystem fueled by personal ...
Smart AdServer Rebrands as Equativ - ExchangeWire.com
WEBToday (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ.This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand.. Equativ will capitalise on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive ...
Adelaide & Fitzco Announce Strategic Partnership
WEBJun 16, 2022 — Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying practice.. With access to Adelaide’s AU attention metric, Fitzco can help its clients increase the transparency of media quality across their campaigns.
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