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WEBOct 1, 2024 · MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results.
MarketingProfs In-Person and Online Events Schedule
WEB4 days ago · MarketingProfs B2B Forum. DATE: November 12, 2024 — 8:00 AM ET | LOCATION: Online. B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.
2022 Marketing and Creative Salary Trends
WEBStarting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand—and an expected salary increase of 5.6%—according to the 2022 Salary Guide From Robert Half.. The annual guide reports projected starting salaries for 500-plus …
Successful B2B Relationships and Partnerships - MarketingProfs
WEBHow to Create Successful B2B Relationships. B2B marketers have many business partnerships—with intermediaries, customers, and others. And, as a B2B marketer, you'll often be looking to establish close relationships with your partners. After all, close and long-term B2B relationships would likely be more profitable.
A Messaging Framework: Why You Need It, How to Build It
WEBA messaging framework is a structured representation of what your company and products stand for. The framework exercise is a systematic way of defining the value you bring to your customers. It not only communicates the what, why, and how of your business to its target audience but also becomes a step-by-step guideline for company ...
Identifying Customer Benefits | MarketingProfs
WEBby Allen Weiss. Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is unable to truly understand the competitive marketplace. In this article, we introduce benefits and why they should matter to your …
What Is Interactive Marketing? | MarketingProfs
WEBInteractive comprises all the digital touchpoints your brand has with customers—including experiential and influencer—and it also takes into account media planning, SEO, and content. It allows customers to connect with companies directly, through two-way communication channels. Although everyone says being proactive is better than reactive ...
The 10 Strongest and Most Valuable Global B2B Brands
WEBConsulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. The researchers calculated brand strength by looking at three pillars: equity (current brand perceptions based on market research), inputs (activities by the firm to actively support the future strength of the …
How to Create a Social Media Content Calendar | MarketingProfs
WEBFollow these three steps. 1. Define your audience and goals. Before creating a social media content calendar, you need to know your target audience and your goals. That's because you want the content to reach the right people and publish every post with a specific purpose. Find the group of people who would be the most interested in your niche.
Demand Generation and Content Marketing Strategy
WEBA demand generation -driven approach to content marketing makes that possible—generating leads as well as capturing demand for your products, services, and solutions. 'This article explores a content marketing strategy and philosophy that will help you generate Sales-qualified leads (SQLs) while becoming a leading brand in your space.