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Capturing the zeitgeist: How the Washington Post understands …
WEBFEATURE 27 August 2024. Capturing the zeitgeist: The Washington Post on consumer priorities. x Sponsored content on Research Live and in Impact magazine is editorially independent. Find out more about advertising and sponsorship.. Liam Kay-McClean. Features Impact Media North America Trends
Consumers ‘cannot afford’ to shop sustainably, finds Savanta
WEBJan 13, 2023 · UK – Almost a third of consumers cannot afford to buy more sustainable products and services, according to research from Savanta. The research, part of Savanta’s Sustainability Segmentation 2022 report, found 31% of consumers could not afford the extra cost of sustainable products while 23% felt they needed more evidence that sustainable purchases were worth any additional investment.
Five focus groups that changed the world - Research Live
WEBFeb 21, 2017 · So, to set the ball rolling here’s my suggestion of five focus groups that changed the world: Focus Group #1: Second World War propaganda – the first ‘focused interview'. It’s generally accepted that the first instance of what would go on to be called the ‘focus group’ occurred during World War II.
QualifyAI and Firefish partner on automated qual | News
WEBMay 7, 2024 · UK – Artificial intelligence (AI) and qualitative research company QualifyAI has agreed an exclusive partnership with research firm Firefish. The partnership will give Firefish exclusive rights to use the QualifyAI platform for the rest of 2024. QualifyAI was founded earlier this year by senior Firefish staff Jem Fawcus (pictured left) and ...
Impact magazine editor’s leader: Point of difference
WEBApr 19, 2024 · In her editorial for the April 2024 issue of Impact, Katie McQuater reflects on the research sector's curiosity and critical thinking, and muses on the similarities between magazines and insights.
Talking about my generation: Channel 4 and Gen Z | Feature
WEBAug 1, 2023 · Methodology The Beyond Z research combined: background and desk research; interviews with youth specialists; two nationally representative quantitative research studies among 1,500 people in cohorts of 13 to 24-year-olds and over-25s; and ethnographic and qualitative research among a sample of 37 young Britons from across Britain and Northern Ireland.
Kantar Public changes name to Verian | News | Research Live
WEBNov 9, 2023 · UK – Government and public sector research and communications firm Kantar Public has rebranded as Verian with immediate effect. In its announcement, Verian said that its rebrand will affect all operating markets across Europe, Asia-Pacific and the US. Verian divested from Kantar Group in September 2022 and sold to private equity firm ...
Ofcom to examine future of terrestrial TV | News | Research Live
WEBOct 17, 2023 · Ofcom to examine future of terrestrial TV. UK – Television regulator Ofcom has launched a call for evidence on how the rise of streaming platforms will affect the future of broadcast TV. The call for evidence is part of a wider review of market changes that could affect the future of content distribution on digital terrestrial television and ...
UKHSA to end Covid-19 ‘R rate’ publication - research-live.com
WEBJan 3, 2023 · UK – The UK Health Security Agency will cease its publication of Covid-19 modelling data from 6th January, the agency has announced. At the end of 2022, the organisation announced it would seek to end publication of the growth rate and ‘R’ rate for the reproduction of Covid-19, citing the widespread take-up of vaccines and better treatments for the virus.