Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity."

Keith Gill, popularly known among traders as "Roaring Kitty," shot to fame during "the meme stock frenzy" that gripped Wall Street in 2021 and triggered an eye-popping rally in GameStop's shares. Gill posted a small clip about late musician Rick James on X,

Unity was one of 2024’s worst performing stocks. New social media posts from Keith Gill might boost the stock in the short term, but they won’t fix the company’s game development platform.

Unity Software (U) initially jumped by over 13% after meme stock influencer Keith Gill — who goes by "Roaring Kitty" online — posted a short clip referencing the late musician Rick James’ song “Unity.

Unity Software Inc (NYSE:U) shares are trading higher Thursday on the heels of a new post from meme stock trader Keith Gill, also known as "Roaring Kitty."

Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company