After these viral Dune moments, Zendaya and Law continued to cement their legacies as fashion icons on the Challengers press tour. From the sparkly green tennis dress that looked like a court to a white dress that seemingly took inspiration from a tennis net, these ensembles, like her Dune: Part 2 outfits were perfect.

I figured out that whoever got the most press got the best dresses, so I was, like, I need to get her more press,’ Roach said

In an excerpt from his first book, “How to Build a Fashion Icon,” the image architect describes meeting the young client who would alter the course of his career.