A new meme coin launched by President-elect Donald Trump on Friday has a market capitalization of about $9 billion—after hitting a peak of over $15 billion early Sunday—marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

Donald Trump's newly created cryptocurrency soared on Monday to more than $10 billion in market value as he took office for his second term as U.S. president, drawing in billions in trading volume, while bitcoin's price hit a record high hours ahead of Trump's return to the White House.

On January 18, 2025, the cryptocurrency market witnessed the birth of the strongest Memecoin in history—the $TRUMP (known as TRUMPOFFICIAL on BYDFi). This personal token, launched by U.S. President-elect Donald Trump has been officially recognized by $TRUMP himself on Twitter.