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Southwest Airlines unveils major changes as budget airlines lose value
In an attempt to boost profits, Southwest Airlines is adding premium and assigned seating and overnight flights.
Southwest Airlines Lays Out Overhaul, and Stock Gains
The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost savings and better profits.
Southwest Airlines announces a flurry of new initiatives for the coming years
On top of vacation bundles and partnerships with international carriers, Southwest says assigned seats will go on sale in 2025.
Southwest Airlines gains after guidance update, buyback announcement
Southwest Airlines (LUV) provides optimistic guidance update for Q3 with revenue and RASM expectations on the rise, authorizes $2.5 billion share
Southwest Stock Rises as Airline Pitches New Vision
Southwest Airlines shares rose more than 6% as the budget-travel pioneer unveiled new initiatives meant to appeal to investors and said that its third-quarter sales were better than expected, citing i
Southwest Airlines making changes to boost profits
Southwest Airlines' leaders are expected to lay out plans to boost profits at a meeting with investors. The Dallas-based carrier announced some changes ahead of Thursday's meeting, including cutting flights and jobs in Atlanta.
Marketplace
16m
Southwest may need to change the perks that made customers loyal
The carrier rose on a model of open seating and cheap domestic flights — a business plan that's less competitive now.
2h
Southwest Airlines accuses City of San Antonio of 'unlawful bait and switch' in new lawsuit
A new decade-long lease agreement is expected to go into effect Oct. 1. Southwest is trying to stop that from happening.
2h
Southwest Airlines plans for assigned seating to start in first half of 2026
Southwest Airlines plans to assign seats in the first half of 2026 in the many upcoming changes in an attempt to improve ...
19h
Southwest Airlines will begin selling assigned seats in 2025
The carrier said it expects to start selling tickets with seat assignments in the second half of 2025, with the first of ...
13h
on MSN
Southwest Airlines says it will introduce assigned seats and premium perks in 2026
Southwest Airlines leaders say they will provide more details about their plan to change the airline and increase profits.
19h
Southwest authorizes $2.5B stock buyback, announces changes for customers
Southwest Airlines Thursday authorized $2.5 billion for stock buybacks to defeat a bid from activist shareholder hedge fund ...
19h
Big changes: Southwest Airlines elite status will soon be more important for frequent flyers
Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...
21h
on MSN
Southwest Airlines assigned seating: When it starts and who can get it
It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...
10h
Don't want to drive from Memphis to Nashville? A new Southwest flight will take you there
Southwest Airlines has announced plans to offer nonstop service between Memphis International Airport and Nashville ...
Skift
32m
Southwest Leadership Makes Its Case With New Products, Capacity Cuts
Southwest executives rolled out changes to the carrier’s business model and made a case for the current leadership team to ...
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