The campaign also features interviews with the creative team behind the hit series that still remains a cornerstone of pop culture.

A new game show looking for the “Ultimate Friends Fan” is coming to Max in honor of the beloved NBC sitcom’s 30th anniversary.

"Fast Friends" will test competitors' knowledge of the iconic sitcom on recreations of classic sets from the show.

To mark the 30th anniversary of Friends, Max has greenlit a four-episode game show based on the classic comedy. Titled Fast Friends, the show is set to begin production next month at The Friends Experience interactive exhibit in New York. Warner Bros. Unscripted Television and Warner Horizon are behind the show.

That series, titled “Fast Friends,” is billed as a “fan challenge” that is being filmed in October at The Friends Experience: The One in New York City — the Manhattan attraction (130 E. 23rd St.) that features sets, costumes and props from the original show.

Max is rolling out an expansive global campaign to honor Friends‘ 30th anniversary, featuring fan-favorite episodes, featurettes, in-app surprises and more. As part of the anniversary celebration, Max viewers will see updated 30th anniversary key art throughout the app and a new design for the Friends collection page.

Marta Kauffman, David Crane, and Kevin S. Bright reflected on the hit sitcom, which premiered on Sept. 22, 1994. Here’s what they shared about the loss of Perry ahead of the anniversary.