The conservative media star said he decided to launch Alp nicotine pouches because Zyn maker Philip Morris couldn’t take a joke.

The nicotine pouches have been a conservative darling but now their biggest fan is trying to turn the right against them. Will it work?

Tucker Carlson has long touted his love for Zyn nicotine pouches. Now he is teasing his brand Alp after accusing Zyn of donating to Kamala Harris.

Tucker Carlson announced the launch of his own brand of nicotine pouches while characterizing Zyn as a Democrat brand made for women.

Tucker Carlson, for years, has talked up the Zyn nicotine pouch to whoever would listen. Now, however, he is renouncing the brand and says he plans to launch a competing product called Alp. The fallout between the media personality and the tobacco product comes down,

Excel, the cleverly marketed nicotine pouch brand from Soylent cofounder John Coogan, targets "productivity pioneers."

Former Fox News personality Tucker Carlson is launching his own nicotine pouch brand after claiming Zyn is run by “humorless, left-wing drones.” Carlson plans to launch the brand, Alp, in November, he told The Wall Street Journal. This comes after he made a strange comment about Zyn back in October – and the company fired back.

Conservative pundit Tucker Carlson says he plans to launch a line of nicotine pouches. The former Fox News host-turned-internet personality told The Wall Street Journal this week he plans to launch a brand called Alp to compete with the popular Zyn pouches manufactured by Philip Morris.