Heineken USA has appointed Alison Payne as its new chief marketing officer, the brewer announced today. Payne, who will ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ago ...

The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.

Some companies are consolidating or curtailing employee resource groups as they dial back DEI, which may impact their marketing.

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ago ...

A few highlights: Gabb promotes its line of “kid-safe” phones and watches, which have “no internet, no social media and no ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

Google has said that its business model aligns with other players in ad tech that also have hooks on the buy and sell sides, ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...

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The median price for primetime TV spots shows linear’s downward trajectory in the last 10 years, with live sports continuing ...