With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s ...

Adding messaging to the customer journey is not about sending more messages. It is about choosing the moments where speed, ...

You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new ...

Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search ...

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases ...

The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly ...

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.

Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.