Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.

Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy ...

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

Consumer focused Gemini. “Scaling Gemini on the consumer side will be our biggest focus next year,” Pichai was quoted as saying. The issue is, ChatGPT from OpenAI is quickly becoming the brand for AI, ...

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