Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.

Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.

Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.

Search Engine Land » SEO » Top 7 Google Ads and SEO synergies you should act upon Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.

Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.

Search Engine Land » SEO » A guide to creating social media videos (for search and beyond) Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.

Search Engine Land » SEO » The 5 core focus areas of website optimization Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.