As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust ...
Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...
A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to ...
A report by the World Federation of Advertisers and MediaSense reveals that 75% of major global brands plan to change how ...
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China ...
As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and ...
Omnicom Media Group's PHD China has won the Bosch China media account, valued at $35 million according to COMvergence, from ...
WPP has bought out the rest of T&Pm after acquiring its minority shareholdings. The purchase brings the agency – formed after ...
A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.