Zefr's Brand Safety & Suitability Reporting on YouTube covers in-stream and shorts inventory across multiple campaign formats ...

Things have been looking good for advertisers lately, with more and more options on the table when it comes to campaign ...

Pixalate’s data science team analysed over 35 billion open programmatic advertising impressions across over 700k mapped ...

Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions ...

Alysha’s role at Brand Metrics will be to work alongside head of CTV, Robby Kraai, to create innovative CTV solutions that ...

One of the major trends of 2024, retail media is gaining significant traction as retailers recognise its potential to ...

Key insights from the Commerce Creator Lightning Survey include: 45% of creators say rising competition for audience ...

Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, ...

ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC The UK’s Advertising Standards ...

DMEXCO 2024 highlighted the growing importance of influencer and referral marketing as essential tools for brands to connect ...

Women’s sport is undeniably gaining momentum, with 39% of Gen-Z actively watching and 83% of brands planning to increase ...

Today’s news: Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+ ...