Hygge ("heu-ga") is a Danish concept that gained popularity in the US a few years ago. The word connotes taking time to slow down and be together with loved ones someplace quiet and comfortable. Which ...

Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Discover how five brands use social media to engage audiences through trendjacking cultural moments in unique ways.

Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...