The carrier rose on a model of open seating and cheap domestic flights — a business plan that's less competitive now.

A new decade-long lease agreement is expected to go into effect Oct. 1. Southwest is trying to stop that from happening.

Southwest Airlines executives have unveiled their vision for turning the carrier into an airline gives passengers assigned ...

The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...

On Southwest Airlines' Investor Day it revealed changes its flying experience. Here's whether you can still check two bags ...

Southwest Airlines Thursday authorized $2.5 billion for stock buybacks to defeat a bid from activist shareholder hedge fund ...

Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...

Southwest Airlines on Thursday unveiled a slew of measures to turn around its struggling business, including partnerships, ...

It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...

A shift away from open seating is expected to begin in the second half of next year, Southwest said. DALLAS — Southwest ...

The budget travel pioneer is doing away with some hallmarks of the no-frills model that made it an industry icon, as it fends ...