Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy ...

Search Engine Land » SEO » Top 10 PPC expert columns of 2024 on Search Engine Land Chat with SearchBot Please note that your conversations will be recorded. Search Engine Land gives PPC experts ...

Consumer focused Gemini. “Scaling Gemini on the consumer side will be our biggest focus next year,” Pichai was quoted as saying. The issue is, ChatGPT from OpenAI is quickly becoming the brand for AI, ...

Google launched seven official and confirmed algorithmic updates in 2024, four core updates and three spam updates. The March ...

Search Engine Land » PPC » Top 10 PPC news of the year 2024 on Search Engine Land Chat with SearchBot Please note that your conversations will be recorded. The world of digital marketing in 2024 ...

Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

OpenAI has confirmed it is working to restore access to a number of its services including its popular ChatGPT service, its ...

Google’s June 2024 spam update rollout is now complete. The spam update started on December 19, 2024, about seven days ago, ...