The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen ‘s monthly snapshot of TV use.

NEW YORK —Heavy viewing during the Thanksgiving and Christmas holidays in the November 25 to December 29 2024 period covered by the December report of Nielsen’s The Gauge, helped increase overall TV viewing by 4% compared to the November report. That also boosted YouTube, Netflix and Prime Video to record viewing levels.

Wayne Friedman , over 1 hour ago; The top three major streaming platforms -- YouTube, Netflix, and Amazon Prime Video -- set new levels in total TV viewing share for December,

Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

James "Jimmy" Donaldson, known as MrBeast on YouTube, made an offhand comment to X this week, saying he'd buy TikTok so it doesn't get banned.